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本文导读目录：

1、英夫妇生前收藏大批拖拉机拍出1400万元

2、英文丨农机行业10大“小趋势”酝酿大变革

3、英轩农装全新一代“国四”产品正式下线

英夫妇生前收藏大批拖拉机拍出1400万元 ♂

英夫妇生前收藏大批拖拉机拍出1400万元

据英国《每日邮报》5月30日报道，英国伯克郡男子约翰·基利（John Keeley）与妻子梅莉（May）生前收集了50台古董拖拉机与15台蒸汽机，近日，他们的亲戚对这些藏品进行了拍卖，总计拍出150万英镑（约合人民币1400万元）。

英文丨农机行业10大“小趋势”酝酿大变革 ♂

英文丨农机行业10大“小趋势”酝酿大变革

Rather than the big trends that the average person can't control, it's the "small trends" that create the big changes that really bring opportunity to everyone.

The future of agricultural machinery is being shaped, honed and driven by many small trends. So what are some trends in the farm machinery industry?

Small trend 1: unmanned

According to the published data of agricultural machinery purchase subsidy system in 2018, the sales volume of plant protection unmanned aerial vehicle is about 300 million yuan. Although the number is insignificant, unmanned is the general trend of agricultural machinery in China and even in the world.

Minor trend 2: domestic brand single product breakthrough

In the market competition of agricultural machinery industry, such as the market of southern paddy field, offensive and defensive battle is in full blast, Japanese brand defense, more than 100 domestic brand attack, some domestic brands have achieved a single product breakthrough.

Domestic brand single product breakthrough is a quantitative change. The amount of accumulation to a certain stage is bound to cause qualitative change, the global agricultural machinery China era is bound to come.

Mini-trend 3: consumption goes down

Agricultural machinery industry also has the symptom of consumption downgrading, so we call it "small trend". The author summarized the downgrading of agricultural machinery consumption into 7 aspects:

From hunger to saturation

From much money to less money smart consumer

From field crops to cash crops, product demand from high power and high efficiency to small and medium-sized transformation.

From the policy frequently established to less policy

Users from immature to rational maturity

From new machine to second-machines

From personal purchase to machine share

The author believes that consumption degradation and consumption upgrading, as the two sides of the industry, will exist for a long time, and will be more and more prominent in recent years.

Minor trend 4: channel upturn

In order to fully contact with users, in order to increase the probability of terminal interception, in recent years agricultural machinery production enterprises are pushing the channel sinking and network dense planting.

But after the end of the golden decade, with the rise of big customers and reduced demand, agricultural machinery channel revenue is quietly happening.

Minor trend 5: the "three guarantees" period is prolonged

Agricultural machinery industry competition is not only white-hot, and is bound to be the upgrading of competition, "three guarantees" period extension has been a "small trend".

In fact, the extension of the "three guarantees" period was implemented as early as 2015 on tractors in China. That was the beginning of a "mini-trend".

Small trend 6: agricultural machinery insurance break

Auto insurance accounts for 7% to 15% of the profits of dealers in the auto industry. However, the domestic industry did not cause enough attention. But the biggest obstacle that agricultural machinery insurance promotes is the concept of the user and the responsibility after giving an accident affirmatory and decides loss.

Although agricultural machinery insurance has just germinated, the product competition into service competition, insurance business will become an important profit point manufacturers.

Small trend 7: electrification

In the field of electric agricultural machinery, domestic and foreign enterprises are at the same starting line. In terms of application, China seems to have an advantage over advanced agricultural machinery countries such as Europe, Japan and South Korea. The development of electric plant protection unmanned aircraft in China is of great concern.

Electrification is a "small trend" at present; the great era of electric agricultural machinery is not far away.

Mini-trend 8: mash-up innovation

In the domestic agricultural machinery industry, some enterprises are using mix-and-match innovation to find the advantage of differentiated competition, some excellent mix-and-match even created a new category of agricultural machinery.

Agricultural machinery technology is divided into bottom level technology (original technology) and application level technology. At present, the domestic agricultural machinery industry lacks advanced underlying technology, which is difficult to break through in a short term. However, at the application level, domestic enterprises can mix and match different technologies or graft them together to create a brand new category. This is a "mini-trend" and some domestic companies have successful precedents and are still making big strides in this direction.

Minor trend 9: the shift from hard power competition to soft power competition

Although the domestic agricultural machinery industry has not entered the digital era, but "from hard to soft""small trend" seems to have arrived.

China Yituo, Suzhou Jiufu, often hair farm outfit, tractor, rice transplanter "three guarantees" period extended to two years, and Anhui Chenyu dryer "three guarantees" period extended to three years, service competition is a typical soft power competition.

Product hardware Competition never end, high quality means cost increase, low price means profit reduction. However, soft competition, such as financial instruments and services, provides new value to users and is the best differentiated competition, which is not easy to imitate.

Minor trend 10: increased long-tail opportunities

On the whole, the domestic demand for grain crop-based field machines has reached stage saturation, and the demand for subsectors is increasing. This is a general trend, but specific to each subsector is a "small trend".

In the mature agricultural machinery market in Europe and the United States, there are more than 7,000 categories of agricultural machinery, but there are only 4,000 categories in China, that is to say, there are 3,000 new categories of domestic market segments to be explored in the future, these segments of demand is the long tail opportunity.

Once again: "small trends" are trends that affect trends, changes that bring about change! So now and in the future, agricultural machinery enterprises should grasp the "small trend", ready to embrace the big trend.

英轩农装全新一代“国四”产品正式下线 ♂

英轩农装全新一代“国四”产品正式下线

在“碳达峰、碳中和”新时代背景下，农业机械国四排放升级切换已经到来。时间进入11月下旬，正式切换国四的日子就在眼前。英轩农装以政策引领为导向，以客户需求为核心，推动拖拉机、玉米机全系列国四新品如期登场。

11月24日上午，英轩农装事业部总经理助理于焕龙宣布“国四拖拉机、玉米机批量验证合格，准许下线”，全新一代国四农机产品载誉下线，“国四时代”的到来，标志着英轩农装发展迈入全新时代。

科技引领未来，创新驱动发展

面对国四切换政策要求，早在2020年英轩农装就开始了国四产品的研发、试制及整机验证等工作。此次国四产品在满足国家环保排放标准的要求上，兼容客户体验和经济效益的双价值取向，英轩农装已经具备了国四产品批量生产的绝对实力。

品质塑造品牌，质量赢得市场

英轩重工自进入农业装备行业以来，从第1台整机生产，到现在全新一代国四产品下线，品牌竞争力与影响力不断增强，先后荣获中国农业机械年度TOP50+金禾奖、市场领先奖等奖项，当选中国农业机械工业协会理事单位等一系列荣誉，英轩农装不断用全新的姿态冲击新的成就。

品质英轩，见证“国四”新篇章。国四新标准实施后，不仅有利于农机污染防治，也对农机产业升级起到推动作用。英轩全系列国四拖拉机采用EGR+DOC+DPF或DOC+DFP+SCR技术路线，英轩国四玉米收获机采用DOC+DFP+SCR技术路线，工厂持续优化工艺布局，对高品质低灰分机油、尿素加注设备，后处理分装以及电控系统等多项技术进行升级改造，并已配备尾气检测设备、PEMS测试设备等硬件设施，有效保证了产品质量的可靠性。

打造专业服务队伍，消除客户后顾之忧

英轩农装国四新标准农机产品不仅验证合格批量下线，公司更提前对服务团队进行了全方位培训，全员进入“国四”时代。强化全员服务意识，提高服务人员维修技能，加强电控原理、专业维修工具以及计算机软件的应用，持续赋能提升，最终实现服务营销，为国四产品保驾护航。

未来，英轩农装将持续发挥农业机械化发展的中坚力量，不断创新发展，多层次布局，驱动农业装备产业的可持续发展。