青岛阿迪尔，做更了解中国用户的车桥企业（中英双语版）

农机展会永远都是走访老友、结识新友的好地方。记者在2021青岛农机展期间也见几位了农机行业的老朋友，青岛阿迪尔车桥制造有限公司（以下简称“青岛阿迪尔”）也是其中一位。

不过这次，记者在青岛阿迪尔专访到的是这位老朋友的新掌门——Simone Riondato。从他那里，记者也了解到了青岛阿迪尔的一些新动态。

The agricultural machinery exhibition is always a good place to visit old friends and meet new friends.The reporter also met several old friends in the agricultural machinery industry during the 2021 Qingdao Agricultural Machinery Exhibition. Qingdao ADR Axle Manufacturing Co., Ltd. (hereinafter referred toas "QADR") is also one of them. But this time, the reporter interviewed the new head of QADR-Simone Riondato, from whom, the reporter also learned some new developments of QADR.

新，焕发新机

New head, radiate new vitality

换帅，更多地会为企业带来新的发展理念，以及激情和热情。

A change of command will bring more new development concepts, as well as passion and enthusiasm to the enterprise.

Simone Riondato在疫情前接任总经理一职，可以说上任以来面临的压力可是不小。不过从和他的谈话中可以感受到他的坚定。上任以来他始终专注于战略思考，将自己的潜力建立在对业务的未来和分析的愿景上，并辅之以对持续学习和改进的深切需求。

This Italian (Simone Riondato) took over as the general manager before the epidemic. It can be said that the pressure he has faced is not small. However, he can feel his firmness from the conversation with him. Since taking office, he has always focused on strategic thinking, building his potential on the vision of the future and analysis of the business, supplemented by the deep need for continuous learning and improvement.

如何提高员工的执行力，是衡量管理水平和技巧的一个方面。据了解，Simone Riondato到任后积极开发新市场并围绕客户设计组织，让员工参与进来，充分调动了员工的进取心和热情，在稍显艰难的大环境下，为公司和社会都创造了利益。

How to improve the execution of employees is one aspect of measuring management level and skills. It is understood that after Simone Riondato took office, he actively developed new markets and designed the organization around customers, allowing employees to participate, which fully mobilized the employees’ initiative and enthusiasm, and created benefits for the company and society in a slightly difficult environment.

长，顺势成长

Grow, grow with the advantage

作为一家源自于意大利的配套件，来到中国近15年的青岛阿迪尔早已不算外来户。

As an accessory part company from Italy, QADR has been in China for nearly 15 years, is no longer considered a foreigner.

从阿迪尔进入中国起就十分重视中国市场，引入中国市场的产品与在欧洲市场产品的推出都是同步的。

Since ADR entered China, it has attached great importance to the Chinese market. The products being introduced into the Chinese market and the products being launched in the European market are synchronized.

高起点并不代表能高枕无忧。随着中国市场的不断成长，青岛阿迪尔也在迅速成长中。

A high starting point does not mean that you can sit back and relax. As the Chinese market continues to grow, QADR is also growing rapidly.

近两年，虽然国内外市场都存在很多不确定因素。但青岛阿迪尔对中国市场和对外出口情况依然相当乐观，而且这不是盲目的乐观。

In the past two years, although there are many uncertainties in the domestic and foreign markets. But QADR is still quite optimistic about the Chinese market and foreign exports, and this is not blindly optimistic.

目前，青岛阿迪尔的出口市场主要集中在欧洲、北美、澳洲、东南亚、西亚和东亚等。而国内外订单都在保持增加之势。

At present, QADR export markets are mainly concentrated in Europe, North America, Australia, Southeast Asia, West Asia and East Asia. And domestic and foreign orders are maintaining an increasing trend.

下一步，则更加体现平衡发展、双腿发力。一方面是发展国内市场，进一步提升品牌担当，记者也看到有不少国内外知名企业都与其有合作关系；另一方面则是面向亚太市场，进一步提升和巩固市场地位。

In the next step, it will reflect balanced development and exert strength in both legs. On the one hand, it is to develop the domestic market and further enhance its brand responsibility. The reporter has also seen that many well-known domestic and foreign companies have cooperative relationships with it; on the other hand, it is facing the Asia-Pacific market to further enhance and consolidate its market position.

很多国际品牌来到中国发展后，或多或少的会表现出水土不服。更多时候是因为不能及时应对国内市场的变化。

Many international brands come to China, they will more or less show dissatisfaction. More often, it is because they cannot respond to changes in the domestic market timely.

就如，国内拖车市场分为公路用和非公路用产品。有些制造商，特别是车轴类制造商，不断将公路用产品向非公路用产品延伸，特别是大型载重拖车，也就是所谓的“新农机”。其实在中国，有很多大玩家都在做这方面的工作。

面对这样的变化，青岛阿迪尔也给出了自己的答案。

For example, the domestic trailer market is divided into on-road and off-road products. Some manufacturers, especially axle manufacturers, continueto extend road products to off-road products, especially large-scale heavy-dutytrailers, which are the so-called "new agricultural machinery." Infact, in China, many big players are doing this work. Faced with such changes,  QADR also gave his own answer.

据记者了解，ADR也在不断提升公路用产品。但其在农机产品方面，一直有着更为扎实的基础。

According to the reporter's understanding, ADR is also constantly improving road products. However, it has always had a more solid foundation in terms of agricultural machinery products.

变，应对市场变化

Change, change with response to market changes

在产品创新方面，记者从多年前第一次接触青岛阿迪尔就了解到，青岛阿迪尔与主机厂、合作伙伴一起工作，从产品设计开发之初就参与相关零部件的设计。与合作伙伴联手进行产品研发，正是青岛阿迪尔给客户提供的最佳解决方案。

In terms of product innovation, the reporter learned from the first contact with QADR many years ago that QADR works with OEMs and partners, and has participatedin the design of related parts from the beginning of product design and development. Cooperating with partners for product research and development is the best solution QADR providing to customers.

针对于新时期的新型终端用户，配件制造商也不能再置身事外。

For the new end-users in the new era, accessory manufacturers can't stay aloof either.

记者也知道有不少配套件生产企业，会同主机企业一样，不定期举办演示、推介活动，走近终端用户。

The reporter also knows that many accessory manufacturers, like host companies, hold demonstrations and promotion activities from time to time to approach end users.

其实，在给客户提供钢圈轮胎产品的同时，青岛阿迪尔也提供配合件的打包服务，这样势必能降低潜在问题的出现，保证了终端用户的使用体验。此外，他们也将拜访终端用户提上了日程，以便于了解一线需求，同时协助合作伙伴做出更好的设计方案。

In fact, while providing customers with steel rim and tire products, QADR also provides packaging services for matching parts, which is bound to reducethe occurrence of potential problems and ensure the end user's experience. In addition, they also put on the schedule to visit the end users, so as to understand the first-line needs, and at the same time assist the partners to make better design plans.

另一方面，近两年，无论是整机，还是配套件，智能化无疑是农机行业的热词。越来越多的“90后”终端用户，追求的是效率、舒适、安全等。青岛阿迪尔也聚焦于终端用户，收集用户体验，以不断提高产品各方面表现。

On the other hand, in the past two years, whether it is the complete machine or the accessory parts, intelligence is undoubtedly a hot word in the agricultural machinery industry. More and more "post-90s" end users are pursuing efficiency, comfort, and safety. QADR also focuses on end users and collects user experience to continuously improve product performance in all aspects.

也由此给制造企业提出了更高的要求。在这方面，青岛阿迪尔也在智能化、自动化方面有了也已经有了成熟的解决方案。同时，也在降低宕机时间、加快交付速度方面进行升级。

This also puts forward higher requirements for manufacturing companies. In this regard, QADR also has mature solutions in terms of intelligence and automation. At the same time, it is also upgrading in terms of reducing downtime and speeding up delivery.