中国农机企业如何实现国际化？这4种能力缺一不可（英文）

The internationalized dream of Chinese agricultural machinery enterprises is always there. Even very small companies are planning and operating their export operations.

So, how does Chinese agricultural machinery enterprise internationalization? The author thinks, at least do solid domestic business, and have enough talent, have their own competitive products. Then fight with the world's top master, grow into a respectable international company.

Build solid business

China itself is a very large market. Of course, if it is true that there are natural international trading companies, which can grow into a large international company, I think it is nothing in all cases.

Doing a good job in the domestic market has two meanings: first, the domestic market itself is not so small, and only with a certain volume can it supports the development of overseas business; second, the domestic market is not simple. If the domestic market cannot cope with problems such as big horses and small cars, it will be more difficult to deal with the more complex international trade rules.

So to what extent can domestic business be internationalized? I think this is not a foregone conclusion. When the company is very small, it can plan internationalization and gradually understand and develop overseas business.

Generally speaking, solid good domestic business is the premise of going out.

Breakthrough in talents

The shortage of talents is one of the biggest obstacles hindering the development of agricultural machinery industry. From the perspective of educational background alone, the institutions of agricultural machinery industry are slightly higher, followed by the employees of agricultural machinery enterprises, and the dealers and end-user groups of agricultural machinery are lower.

In fact, talents can be acquired through self-cultivation or introduced through professional manager mode, which has long been operating in the transnational giants, but Chinese enterprises have basically no experience in this aspect.

If you want to enter the international market competition, I am afraid is also a long way and obstacles without international talent. If our agricultural machinery enterprises want to make a profit in the international competition, we need more cutting-edge talents and more people to be able to control more cutting-edge talents.

Build competitive core business

In colloquial terms, "no one can get away with anything." This is the same as the above mentioned; there is no substitute in a certain area. We need to build a competitive core business.

If the lack of competitive core business, means that the more the spread of the more dangerous, more easily collapse; It also means you're in a low-value, high-cost business.

For example, before China's agricultural vehicle industry is very popular, hundreds of companies across the country think they have the ability to do first. Butfinally to spell out the price of time, everyone is powerless.

But after enough competition, why did only Shifeng and Wuzheng win? Because that these two enterprises create their own core competitiveness.

So, how to build a competitive core business? The author thinks, everything should start from end user demand. Agricultural machinery is different from other mechanical equipment; the customer group it faces and the working environment it faces have particularity.

Starting from the requirements of end users, it includes the requirements for product quality and performance, technical upgrading, after-sales service, human care, business risk support and other service requirements.

Do the development that adapts to the market

The development of adapting to the market has two meanings: one is to have different product strategies in different markets; the other is to compete in developed markets to improve the ability.

The best way to become an international company, or to quickly improve your capabilities and compete in developed markets, is to do so. Just like if you want to be a master, you may fight with a group of weak people all day long, but you may not get promoted even if you try hard. There is a famous line in kung fu panda: always do what you can and you will never make progress.